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Digital Roundtable

ALWAYS-ON EXPERIMENTATION

Running experiments can feel antithetical to protecting the equity of your brand—but done right, it can unlock your greatest growth avenues and significantly deepen your consumer understanding.

In this Roundtable, join our innovation and branding experts for a discussion on when, how and why to run experiments: quick, focused tests that (in)validate the riskiest uncertainties related to a new initiative for your business.

We explore the benefits of always-on, concurrent experiments (versus constant starting and stopping), bringing your stakeholders along in the journey, and how to translate your learnings into high-growth initiatives.

Recorded Wednesday, October  27, 2021 

 

* Keeping it real, there are some brief internet difficulties around minute 15. But they do get resolved and do not repeat.

Hosted By

JOSH BELCHER

CAROLINE DUNN

Group Director, Client Engagement

NICK PARTRIDGE