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ROUNDTABLE

AI + Human Creativity: Threat or Advantage?

A virtual roundtable exploring the power—and potential pitfalls—of AI in branding.
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Exploring the power—and potential pitfalls—of AI in branding. We share how to harness AI to create brand experiences that are smarter, more dynamic, and distinctly human.

As AI breaks new ground in the branding and creative space, it’s sparking both excitement and apprehension. Is it a powerful ally that can elevate human potential, or a looming threat to creativity itself?

In this candid discussion, we explore AI’s disruptive force, what it means for creative professionals, and how to turn this innovation into an advantage. Get ready to challenge your perceptions and gain insights into how to:

  • Enhance Your Team’s Ingenuity with AI: Understand the evolving roles of AI and humans and where AI can handle technical tasks, enabling your team to focus on maintaining their creative edge.
  • Craft Truly Impactful Brand Experiences: Get actionable insights on how to embrace an “AI-augmented, human-curated” approach to create efficient, emotionally resonant brand experiences that go beyond automation.
  • Use AI as a Tool, Not a Replacement: Understand how to position AI as a supportive tool that enhances, rather than replaces, human creativity. Learn strategies to maintain empathy and cultural depth in your work, ensuring that your brand connects meaningfully with consumers.

This roundtable offers a unique opportunity to gain a deeper understanding of how to navigate the AI revolution in branding and leverage it to create truly exceptional brand experiences.

Hosted By

VP, Creative Excellence

DAVID VOLKER

David Volker creates brands that are both timely and timeless, developing breakthrough expressions for some of the most iconic names on earth—from Jim Beam to Gillette, Corona to Blue Diamond. Believing design is the ultimate communicator of strategic choices, David drives collaboration across LPK’s interdisciplinary teams, outfitting brands for growth and endurance through creativity.

An expert in heritage brands and CPGs of all kinds, David has published thought leadership and spoken on design and creativity for various panels, including AIGA Design Week.

Copy Director, Creative R&D Lead

ADAM SIEVERING

 Adam thrives in the intersection of brand strategy, creative innovation, and technology. At LPK, his mission is to harness the potential of AI and emerging technologies to redefine brand storytelling and consumer engagement. His approach is grounded in a culture of experimentation and creative excellence, which aligns with LPK’s vision of driving brand growth and cultural resonance. Collaborating with cross-functional teams, Adam brings diverse perspectives that enriches our creative processes and outcomes.

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About LPK

LPK is the leading creative consultancy. Our focus has always been on humans, what they desire, and how to deliver the strategy and creativity needed to move brands forward. Artificial intelligence is one of many tools in our kit, and like the others, we wield it creatively and strategically to do what we do best at an unprecedented scale. Our blend of creativity, foresight, and AI capabilities position us to get you in the game faster and further than your competition, providing guidance and tailored solutions at every step of journey as the AI landscape continues to rapidly evolve.