At their best, brands fulfill the wants and needs their consumers have now. And the ones they don’t yet know they have.
At LPK, we all share a long-held fascination with human behavior and how it ties to brand strategy. It drives our approach to the work: starting from a place of deep discovery to mine for richer consumer insights and untapped cultural tensions.
Always cross-disciplinary, our brand strategy experts fuse these findings with emergent trends, creating consumer strategies that not only account for current opportunities, but future ones.
SOLUTIONS
LPK provides a comprehensive approach and matrix of tools to do just that. We help brands identify, understand, and know how to fulfill the wants and needs that their consumers have now—and the ones they don’t yet know they have.
DEEPLY KNOW YOUR CUSTOMER.
Uncover the wants and needs your customer has now. And the ones they don’t yet know they have.
Actionable Consumer Desires
Connect to a truth no other brand knows. Unearth richer tensions and consumer motivations to start delivering what people really want with better brand strategy.
“Future Of” Culture Scan
Look far ahead to gain confidence in where to play and how to win. Work with a nuanced understanding of where your category and consumer are headed next.
GET GROWING WITH YOUR CUSTOMER.
Drive transformative growth by aligning your business to emerging customer demands and behaviors.
Brand Foundations
Cut to the chase and clarify why you exist. Bolster your brand’s reason for being, your differentiating value and how to successfully express it to consumers.
Brand Ecosystem Map
Capitalize on cultural moments. Create a go-to-market strategy rooted in insights and assure the integrity and consistency of execution across a multi-faceted channel ecosystem.
Brand Restage
Your consumer is changing, and so should you. Signal evolution visually and verbally to help your brand cut through, inspire audiences and drive cultural conversation.
Brand Equity Amplifier
Make more of your equity. Identify, curate and amplify your most memorable assets, unifying brand across touchpoints, enhancing consumer perception and driving preference.
Shelf Persuasion
Maximize the first impression with better CPG strategy. Turn packaging into a high-impact brand beacon that drives differentiation, telegraphs your story and influences consumer decision-making.
Consumer Experience Design
Iterate and improve to drive growth. Create seamless customer experiences with quantifiable improvements, translating directly into earned loyalty and topline revenue with our CPG strategy experts.
North Star Definition
It’s easy to get lost without a guiding light. Define your vision for the future and create a clear action plan to get your business there.
INNOVATE FOR YOUR CUSTOMER’S FUTURE.
Look forward and break through, casting a vision that positions your business as a future leader.
Pipeline Framework Development
Pursue new avenues of growth. Prioritize product and service innovations rooted in consumer desirability and market viability.
Retailer Exclusivity Creation
Signal newness to win over consumers and retailers. Concept exclusive offerings and collaborations that generate new usage occasions, more buyers and deeper brand preference.
Product Accelerator Roadmap
Keep your momentum. Reach a new growth velocity by advancing your productization plans with agile activation tools and consumer-centric research methods.
Real-Time Consumer Validation
Prove success before you invest. In-the-wild testing gauges real consumer perceptions and engagement, revealing potential ROI.
White Space Creation
Meet the unmet. Spot and seize wide-open areas in the market, generating products, services and experiences that answer to your consumer or customer’s wants and needs.
Work that speaks for itself.
Some of our current + past clients
