Skip to main content
YOUR
CONSUMER
IS
EVOLVING.
ARE YOU?

LPK IS THE LEADING CREATIVE CONSULTANCY.

See Our Work

Tuesday, October 29, 2024 @ 12-1 PM (ET)

Join us for a one-hour virtual session where our cultural strategy experts and Gen Z guest speakers will explore how brands can foster genuine trust with today’s most critical generation.

WHAT WE DO

We create future obsession.

It’s never been harder to keep current with evolving markets, channels and consumer behaviors. The old approaches to brand-building and marketing? They can’t maintain pace with the rate of change.
Instead of focusing on what’s next for their business, we encourage clients to ask: what’s next for my consumer?

Whether you’re transforming your brand, innovating into new categories or searching for white space, we can help you grasp the nature and opportunity of consumer shifts, creating strategies that give your brand cultural relevance, kinetic appeal and market growth potential.

EXPLORE SOLUTIONSSEE OUR WORK
OUR SOLUTIONS
  • Actionable Consumer Desires
  • “Future Of” Culture Scan
  • Brand Foundations
  • Brand Ecosystem Map
  • Brand Restage
  • Brand Equity Amplifier
  • Shelf Persuasion
  • Consumer Experience Design
  • North Star Definition
  • Pipeline Framework Development
  • Retailer Exclusivity Creation
  • Product Accelerator Roadmap
  • Real-Time Consumer Validation
  • White Space Creation
  • HOW WE DO IT

    Built different to do it different.

    Deeply steeped.

    Benefit from our experts’ extensive domain knowledge across your category, competition, culture and consumer.

    Bridging data + desire.

    Our approach lets you do more with your consumer data to create things your audience really wants.

    Future fluent.

    As pioneers in trends + foresight, we help you move to the front edge of your category and the future version of your consumer.

    At it since 1919.

    We’ve been working since before “brand” was brand, later creating methodologies for consumer and customer understanding, strategy, brand design and storytelling that have become the gold standard.
    35
    experts in consumer strategy and brand expression
    958
    businesses in our lifetime roster (and counting)
    556,731
    Slacks sent last year

    A glimpse of our work.

    Recent Articles

    Recent Posts / View All Posts

    Earning Gen Z’s Trust

    LPK | Roundtable | No Comments
    Our cultural strategy experts and Gen Z guest speakers explore how brands can foster genuine trust with today’s most critical generation.

    The Future of Pet

    LPK | Roundtable | No Comments
    Exploring how pet brands can leverage emerging trends and strategic foresight to win with modern pet parents.

    THE NEXT BIG THING: PERFORMANCE BEAUTY

    LPK | Roundtable | No Comments
    How Athletes are Shaping the Future of Beauty This 45-minute virtual roundtable delved into the rapidly emerging "Performance Beauty" category, which serves athletes and consumers with physically demanding lifestyles. Ann…

    Let’s shape your future.

    Talk to someone