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THRIVE IN
A WORLD
OF
CHANGE

LPK IS THE LEADING CREATIVE CONSULTANCY.

See Our Work
WHAT WE DO

We create future obsession.

It’s never been harder to keep current with evolving markets, channels and consumer behaviors. The old approaches to brand-building and marketing? They can’t maintain pace with the rate of change.
Instead of focusing on what’s next for their business, we encourage clients to ask: what’s next for my consumer?

Whether you’re transforming your brand, innovating into new categories or searching for white space, we can help you grasp the nature and opportunity of consumer shifts, creating strategies that give your brand cultural relevance, kinetic appeal and market growth potential.

EXPLORE SOLUTIONSSEE OUR WORK
OUR STRENGTHS,
TO YOUR ADVANTAGE
  • Brand Activation
  • Brand Positioning + Architecture
  • Category + Competitive Audits
  • Consumer Behavior Analysis
  • Creative Innovation
  • Full-Service Branding
  • Packaging Design
  • Qual/Quant + Validation
  • Research + Insights
  • Relationship Stewardship
  • Strategic + Creative Consulting
  • Strategic Foresight
  • Trend Forecasting
  • Verbal Communication
  • Visual Identity
  • HOW WE DO IT

    Built different to do it different.

    Deeply steeped.

    We leave no unknowns–investigating category, competition, culture and consumer in full, and creating forward momentum by exploring, experimenting and connecting.

    Bridging data + desire.

    With precision, humanity and taste we translate complexity into evocative creative solutions that match audience desires, driving brand growth and cultural resonance.

    Future fluent.

    As pioneers in trends + foresight, we create future obsession by noticing, navigating through, and harnessing change to anticipate and solve your consumer’s next problem–acting today to assure relevance tomorrow.

    At it since 1983.

    We can trace our roots back over 100 years, and we have been LPK for more than four decades. We’ve been at it since before “brand was brand, later creating methodologies for brand strategy, trend forecasting, design and story telling that have become the gold standard.
    35
    experts in brand strategy and creative expression
    958
    brands entrusted to us by our partners (and counting)
    43,317
    Subscribers to our thought leadership

    A glimpse of our work.

    Our latest thinking.

    The Millennial Parent Consumer

    Carina Sandoval | POV | No Comments
    The first children of the internet age are now the most dominant parenting group, with an economic impact and influence on parenting trends like never before.   Born between 1981-1996,…

    Pet Industry Trends + Insights

    LPK | POV, Featured | No Comments
    The pet industry is projected to grow from $320 billion today to almost $500 billion by 2030, according to a recent report from Bloomberg Intelligence. This industry is experiencing a…

    AI + Human Creativity: Threat or Advantage?

    LPK | Roundtable | No Comments
    AI is breaking new ground in the branding and creative space, it’s sparking both excitement and apprehension. Is it a powerful ally that can elevate human potential, or a looming…

    Let’s shape your future.

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