LPK IS A MODERN CONSULTANCY.
LPK applies insightful strategy and beautiful creativity to harness change—making momentum that grows brands and businesses.
From Strategy to Story: Translating Brand Positioning into Big Ideas. Join us for a virtual roundtable on transforming strategic foundations into brand narratives that resonate. Thursday, May 1 at noon ET. RSVP NOW
From Strategy to Story: Translating Brand Positioning into Big Ideas. Join us for a virtual roundtable on transforming strategic foundations into brand narratives that resonate. Thursday, May 1 at noon ET. RSVP NOW
We create future obsession.
It’s never been harder to keep current with evolving markets, channels and consumer behaviors. The old approaches to brand-building and marketing? They can’t maintain pace with the rate of change.
Instead of focusing on what’s next for their business, we encourage clients to ask: what’s next for my consumer?
Whether you’re transforming your brand, innovating into new categories or searching for white space, we can help you grasp the nature and opportunity of consumer shifts, creating strategies that give your brand cultural relevance, kinetic appeal and market growth potential.
OUR STRENGTHS,
TO YOUR ADVANTAGE
HOW WE DO IT
Built different to do it different.
Deeply steeped.
We leave no unknowns–investigating category, competition, culture and consumer in full, and creating forward momentum by exploring, experimenting and connecting.
Bridging data + desire.
With precision, humanity and taste we translate complexity into evocative creative solutions that match audience desires, driving brand growth and cultural resonance.
Future fluent.
As pioneers in trends + foresight, we create future obsession by noticing, navigating through, and harnessing change to anticipate and solve your consumer’s next problem–acting today to assure relevance tomorrow.
At it since 1983.
We can trace our roots back over 100 years, and we have been LPK for more than four decades. We’ve been at it since before “brand was brand, later creating methodologies for brand strategy, trend forecasting, design and story telling that have become the gold standard.
35
experts in brand strategy and creative expression
965
brands entrusted to us by our partners (and counting)
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A glimpse of our work.
Our latest thinking.
When done right, sustainability isn’t a limitation—it’s a creative springboard. If built into the foundation of a brand, it doesn’t just help the brand outlast the trend cycle, but reshape…
We’ve long said that change is the only constant, but let’s be real—it’s no longer a steady stream. It’s a relentless, shape-shifting force, evolving faster and more unpredictably than ever.…