YOUR
CONSUMER

IS
EVOLVING.

ARE YOU?

LPK IS THE LEADING CREATIVE CONSULTANCY.

Through deep discovery and beautiful expression, we help businesses know, grow and innovate for their ever-changing consumers and customers—driving future brand growth and cultural relevance.

November 20th @ 12 ET

As AI breaks new ground in the branding and creative space, it’s sparking both excitement and apprehension. Is it a powerful ally that can elevate human potential, or a looming threat to creativity itself?

Join us for virtual roundtable exploring the power—and potential pitfalls—of AI in branding. We’ll share how to harness AI to create brand experiences that are smarter, more dynamic, and distinctly human.

REGISTER NOW

WHAT WE DO

We create future obsession.

It’s never been harder to keep current with evolving markets, channels and consumer behaviors. The old approaches to brand-building and marketing? They can’t maintain pace with the rate of change.

Instead of focusing on what’s next for their business, we encourage clients to ask: what’s next for my consumer?

Whether you’re transforming your brand, innovating into new categories or searching for white space, we can help you grasp the nature and opportunity of consumer shifts, creating strategies that give your brand cultural relevance, kinetic appeal and market growth potential.

EXPLORE SOLUTIONS SEE OUR WORK

OUR SOLUTIONS

Actionable Consumer Desires

“Future Of” Culture Scan

Brand Foundations

Brand Ecosystem Map

Brand Restage

Brand Equity Amplifier

Shelf Persuasion

Consumer Experience Design

North Star Definition

Pipeline Framework Development

Retailer Exclusivity Creation

Product Accelerator Roadmap

Real-Time Consumer Validation

White Space Creation

HOW WE DO IT

Built different to do it different.

Deeply steeped.

Benefit from our experts’ extensive domain knowledge across your category, competition, culture and consumer.

Bridging data + desire.

Our approach lets you do more with your consumer data to create things your audience really wants.

Future fluent.

As pioneers in trends + foresight, we help you move to the front edge of your category and the future version of your consumer.

At it since 1919.

We’ve been working since before “brand” was brand, later creating methodologies for consumer and customer understanding, strategy, brand design and storytelling that have become the gold standard.

LEARN MORE

experts in consumer strategy and brand expression

958

businesses in our lifetime roster (and counting)

556,731

Slacks sent last year

A glimpse of our work.

SEE MORE PROJECTS

All Cat 1 Our Work

Let’s shape your future.

Talk to someone

YOUR
CONSUMER

IS
EVOLVING.

ARE YOU?

LPK IS THE LEADING CREATIVE CONSULTANCY.

Through deep discovery and beautiful expression, we help businesses know, grow and innovate for their ever-changing consumers and customers—driving future brand growth and cultural relevance.

November 20th @ 12 ET

REGISTER NOW

WHAT WE DO

We create future obsession.

It’s never been harder to keep current with evolving markets, channels and consumer behaviors. The old approaches to brand-building and marketing? They can’t maintain pace with the rate of change.

Instead of focusing on what’s next for their business, we encourage clients to ask: what’s next for my consumer?

OUR SOLUTIONS

HOW WE DO IT

Built different to do it different.

Deeply steeped.

Bridging data + desire.

Future fluent.

At it since 1919.

We’ve been working since before “brand” was brand, later creating methodologies for consumer and customer understanding, strategy, brand design and storytelling that have become the gold standard.

A glimpse of our work.

Titleist

Pillsbury

Beam Suntory

Gillette

Café Bustelo

Recent Articles

AI + Human Creativity: Threat or Advantage?

Changing the Flow: Gen-Z’s Influence on Period Care

Earning Gen Z’s Trust

Let’s shape your future.

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Connect

HQ

YOUR CONSUMER

IS EVOLVING.

ARE YOU?

LPK IS THE LEADING CREATIVE CONSULTANCY.

Through deep discovery and beautiful expression, we help businesses know, grow and innovate for their ever-changing consumers and customers—driving future brand growth and cultural relevance.

November 20th @ 12 ET

WHAT WE DO

We create future obsession.

It’s never been harder to keep current with evolving markets, channels and consumer behaviors. The old approaches to brand-building and marketing? They can’t maintain pace with the rate of change.

Instead of focusing on what’s next for their business, we encourage clients to ask: what’s next for my consumer?

OUR SOLUTIONS

HOW WE DO IT

Built different to do it different.

Deeply steeped.

Bridging data + desire.

Future fluent.

At it since 1919.

We’ve been working since before “brand” was brand, later creating methodologies for consumer and customer understanding, strategy, brand design and storytelling that have become the gold standard.

A glimpse of our work.

Recent Articles

Let’s shape your future.

Explore

Connect

HQ

YOUR
CONSUMER

IS
EVOLVING.