NEWS + IDEAS
Building Brand Trust Beyond Green Claims
Building Brand Trust Beyond Green Claims
Building Brand Trust Beyond Green Claims
What Consumers Are Really Hungry For: How CPG Brands Can Design for Desire
What Consumers Are Really Hungry For: How CPG Brands Can Design for Desire
What Consumers Are Really Hungry For: How CPG Brands Can Design for Desire
Packaging Design That Doesn’t Lose the Plot
Packaging Design That Doesn’t Lose the Plot
Packaging Design That Doesn’t Lose the Plot
When Brand Equity Crosses Categories
When Brand Equity Crosses Categories
When Brand Equity Crosses Categories
When Indulgence Becomes Emotional Nourishment
When Indulgence Becomes Emotional Nourishment
When Indulgence Becomes Emotional Nourishment
Beauty Doesn’t Need More Proof. It Needs More Feeling.
Beauty and wellness brands have spent the last decade mastering the language of proof. Clinically…
Matt MosesApril 16, 2026
What’s in Their Cart: Emerging Consumer Archetypes Across Beauty & Wellness
A routine trip to Target rarely starts with a fixed list. More often, it starts…
Sam HartmanApril 9, 2026
After Appetite: How GLP-1 Is Reshaping Desire
The food and beverage industry has framed GLP-1 as a volume problem. People are eating…
Emily FlanneryMarch 24, 2026
Why “More Human” Misses the Point
After the Panic The creative industry is now entering its third year of AI pearl-clutching.…
Nathan HendricksMarch 6, 2026
Microdosing Health: Emerging Wellness Trends in Food + Beverage
You see it, I see it, we all see it: this is the time of…
Emily FlanneryFebruary 19, 2026
Navigating The Next Wave of GLP-1 Adoption
As GLP-1 adoption accelerates, learn how shifting perceptions of appetite and eating are reshaping food…
LPKFebruary 5, 2026
The Limits of Brand
When growth slows or customers slip away, many executives reach for a familiar fix: refresh…
Caroline DunnOctober 22, 2025
The Future of CPG
This session explores the future outlook for CPG with a food and beverage focus, while…
LPKSeptember 26, 2025
