Skip to main content
Hit enter to search or ESC to close
Close Search
LPKLPKLPKLPKLPK
search
Menu
  • HOME
  • SOLUTIONS
  • OUR WORK
  • ABOUT
  • NEWS + IDEAS
  • CONTACT
  • linkedin youtube instagram
  • search
LPK

NEWS + IDEAS

AllCreative ExpressionBrand StrategyInsight + ForesightPOVRoundtableNews + PressCreative CultureClientsArchivesFeatured
Refresh Without Regret: Where to Push, What to Protect + How Far to GoRoundtable

Refresh Without Regret: Where to Push, What to Protect + How Far to Go

LPKLPK
The Future Value of the Past: Why Heritage Brands Should Look Back Before Moving ForwardBrand Strategy

The Future Value of the Past: Why Heritage Brands Should Look Back Before Moving Forward

Emily FlanneryEmily Flannery
5 Proven Principles for Building Extraordinary BrandsBrand Strategy

5 Proven Principles for Building Extraordinary Brands

Nathan HendricksNathan Hendricks
How Danish Creamery Turned a Heritage Brand Refresh Into GrowthCreative Expression

How Danish Creamery Turned a Heritage Brand Refresh Into Growth

LPKLPK
The Strategy Behind Strong Brand PositioningBrand Strategy

The Strategy Behind Strong Brand Positioning

Carina SandovalCarina Sandoval
Non-Alcoholic Beverage Trends: From Alternative to Essential Brand Strategy

Non-Alcoholic Beverage Trends: From Alternative to Essential

More people are reconsidering their relationship with alcohol, but that does not necessarily mean giving…
Carina Sandoval
Carina SandovalJuly 27, 2026
The Rise of the Incremental Brand Refresh Brand Strategy

The Rise of the Incremental Brand Refresh

For established brands, change has always come with a tension. Move too far and you…
LPK
LPKJuly 22, 2026
soccer world cup cpg sports marketing
How CPG Brands Can Show Up Authentically in Sports Culture Brand Strategy

How CPG Brands Can Show Up Authentically in Sports Culture

If your life has been completely consumed by the World Cup these past few weeks,…
Kyle Schutte
Kyle SchutteJuly 9, 2026
sustainability brand positioning
Building Brand Trust Beyond Green Claims Brand Strategy

Building Brand Trust Beyond Green Claims

Sustainability has a language problem. Walk down any grocery aisle and you'll encounter a growing vocabulary…
Sam Hartman
Sam HartmanJune 18, 2026
What Consumers Are Really Hungry For: How CPG Brands Can Design for Desire Brand Strategy

What Consumers Are Really Hungry For: How CPG Brands Can Design for Desire

There is a tempting story about today’s consumer: people are cutting back, trading down and…
Emily Flannery
Emily FlanneryJune 17, 2026
Packaging Design That Doesn’t Lose the Plot Brand Strategy

Packaging Design That Doesn’t Lose the Plot

The strongest brands aren’t choosing between creativity and consistency. They deliver both. As the pace…
Rebecca Williams
Rebecca WilliamsJune 11, 2026
When Brand Equity Crosses Categories Creative Expression

When Brand Equity Crosses Categories

Have you ever wondered what it would look like if a skincare brand launched supplements?…
LPK
LPKJune 11, 2026
When Indulgence Becomes Emotional Nourishment Brand Strategy

When Indulgence Becomes Emotional Nourishment

Welcome to the micro-escape economy. Indulgences used to be saved for big moments, the vacation,…
Matt Moses
Matt MosesMay 21, 2026
How Far Can Your Brand Stretch? Unlocking Category Expansion in CPG Roundtable

How Far Can Your Brand Stretch? Unlocking Category Expansion in CPG

Discover how beauty and wellness trends are shaping category expansion and what it takes for…
LPK
LPKApril 24, 2026
Beauty Doesn’t Need More Proof. It Needs More Feeling. Creative ExpressionBrand Strategy

Beauty Doesn’t Need More Proof. It Needs More Feeling.

Beauty and wellness brands have spent the last decade mastering the language of proof. Clinically…
Matt Moses
Matt MosesApril 16, 2026

Categories

  • Creative Expression
  • Brand Strategy
  • Insight + Foresight
  • POV
  • Roundtable
  • News + Press
  • Creative Culture
  • Clients
  • Archives
  • Featured

Popular Posts

  • Non-Alcoholic Beverage Trends: From Alternative to Essential July 27, 2026
  • Packaging Design That Doesn’t Lose the Plot June 11, 2026
  • 5 Proven Principles for Building Extraordinary Brands August 10, 2026
  • The Limits of Brand October 22, 2025
  • 5 Rules for Building a Cult-Worthy Beverage Brand September 16, 2025

Explore

  • Home
  • Solutions
  • Our Work
  • About
  • News

Connect

  • Contact
  • Careers
  • Newsletter

(513) 241-6401

Legal

  • Terms of Use
  • Privacy Policy
  • Copyright Policy
  • Employee 1095 Form Notice
  • Service Summary

© 2026 LPK Creative. Branding Agency. Packaging Design Firm. Innovation.

  • linkedin
  • youtube
  • instagram
Close Menu
  • HOME
  • SOLUTIONS
  • OUR WORK
  • ABOUT
  • NEWS + IDEAS
  • CONTACT
  • linkedin
  • youtube
  • instagram

SMART, HUMAN, AND DARING.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.