NEWS + IDEAS

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What’s in Their Cart: Emerging Consumer Archetypes Across Beauty & Wellness

After Appetite: How GLP-1 Is Reshaping Desire

Creative Expression

Why “More Human” Misses the Point

Nathan Hendricks

Insight + Foresight

Microdosing Health: Emerging Wellness Trends in Food + Beverage

Navigating The Next Wave of GLP-1 Adoption

Creative Expression Brand Strategy

Packaging Design That Doesn’t Lose the Plot

The strongest brands aren’t choosing between creativity and consistency. They deliver both. As the pace…

Rebecca WilliamsDecember 11, 2025

Insight + Foresight

The Desires Index 2026 | CPG Trend Report

LPKNovember 19, 2025

Brand Strategy

The Limits of Brand

When growth slows or customers slip away, many executives reach for a familiar fix: refresh…

Caroline DunnOctober 22, 2025

Insight + Foresight Roundtable

The Future of CPG

This session explores the future outlook for CPG with a food and beverage focus, while…

LPKSeptember 26, 2025

Brand Strategy

Beyond Bold: Why Emotional Equity Drives Successful Brand Refreshes

The consumer-packaged goods (CPG) landscape has never been more crowded. Walk down any aisle or…

Carina SandovalSeptember 18, 2025

Brand Strategy Insight + Foresight

5 Rules for Building a Cult-Worthy Beverage Brand

Beverage brands today sit at the intersection of shifting consumer values, cultural fragmentation and accelerated…

Emily FlannerySeptember 16, 2025

Insight + Foresight

Stop Trusting What Consumers Say, Watch What They Do

The pressure to move fast has never been greater. Generative AI, agile pipelines and real-time…

Caroline DunnAugust 28, 2025

Brand Strategy

5 Unexpected Signs You’re Ready for a Brand Refresh

The earliest signs of brand erosion are often the easiest to miss—and ignoring them could…

LPKAugust 6, 2025

Creative Expression Roundtable

Refresh with Relevance: Creating Brands that Cut Through

Refocus your brand to connect with today’s consumer—without losing your core.

LPKJuly 29, 2025

Brand Strategy

How CPG Brands Are Scaling Smarter in 2025

If the first half of 2025 taught us anything, it’s that business as usual is…

LPKJuly 22, 2025