Your customer is changing. wondering. growing. wavering. asking. craving. waiting. ready for you.
We help businesses know, grow and innovate for their ever-changing consumers and customers—driving future brand growth and pop culture. If you have an audience, we have a point-of-view.
PEOPLE LIKE OPTIONS.
How can we help?
HOW WE DO IT
Different approach. Different impact.
We’re experts, but we always start with a beginner’s mind, using bleeding-edge tech to explore the category, competition, context and consumer or customer in full. You’ll never hear we missed that.
Data meets desire.
In a world where everything is tracked, we help you do more with your audience data, translating it into insights to create things people really want—whether it’s a new product or brand, or optimizing what you already have.
Decades back, we built one of the premier in-house trends labs, leading the way in future-forward capabilities. LPK unleashes these on every client, taking you to the front edges of your category and the future version of your consumer.
At it since 1919.
We’ve been working since before “brand” was brand, later creating methodologies for consumer and customer understanding, strategy, brand design and storytelling that have become the gold standard.
A glimpse of our work.