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Your customer is changing. wondering. growing. wavering. asking. craving. waiting. ready for your next move.

We help businesses know, grow and innovate for their ever-changing consumers and customers—driving future brand growth and pop culture. If you have an audience, we have a point-of-view.
Let's ConnectSee Our Work

Your customer is changing. wondering. growing. wavering. asking. craving. waiting. ready for you.

We help businesses know, grow and innovate for their ever-changing consumers and customers—driving future brand growth and pop culture. If you have an audience, we have a point-of-view.
Let's ConnectSee Our Work

PEOPLE LIKE OPTIONS.

How can we help?

Shape something together.

LPKers are experts in all things consumer, customer and category. Find time with us and we can craft a POV together.

LET’S CHAT >

Click this to go to a form to set up a time to meet to discuss your needs.

Get down to brass tacks.

Have a sense of your challenge and the solutions you need? We like that. Let’s get you connected ASAP.

LET’S CHAT >

Click this to go to a form to discuss details and make a plan to work together

See some of our work.

Explore our projects, spanning consumer insights, consumer and customer strategy, insights, brand design and innovation.

CLIENT PROJECTS >

Take a look at some of our recent work
WHAT WE DO

We create customer devotion.

Whether you’re transforming your brand, innovating into new categories or searching for white space, we can help you grasp the nature and opportunity of consumer and customer shifts, creating strategies that give your brand cultural relevance, kinetic appeal and market growth potential.
EXPLORE SOLUTIONSSEE OUR WORK
OUR SOLUTIONS
  • Actionable Consumer Desires
  • “Future Of” Culture Scan
  • Brand Foundations
  • Omni-Voice Ecosystem
  • Brand Transformation
  • Northstar Definition
  • Pipeline Framework Development
  • Product Roadmap Accelerator
  • Real-Time Consumer Validation
  • White Space Creation
  • HOW WE DO IT

    Different approach. Different impact.

    No unknowns.

    We’re experts, but we always start with a beginner’s mind, using bleeding-edge tech to explore the category, competition, context and consumer or customer in full. You’ll never hear we missed that.

    Data meets desire.

    In a world where everything is tracked, we help you do more with your audience data, translating it into insights to create things people really want—whether it’s a new product or brand, or optimizing what you already have.

    Future fluent.

    Decades back, we built one of the premier in-house trends labs, leading the way in future-forward capabilities. LPK unleashes these on every client, taking you to the front edges of your category and the future version of your consumer.

    At it since 1919.

    We’ve been working since before “brand” was brand, later creating methodologies for consumer and customer understanding, strategy, brand design and storytelling that have become the gold standard.
    50
    experts in consumer strategy and brand expression
    958
    businesses in our lifetime roster (and counting)
    556,731
    Slacks sent last year

    A glimpse of our work.

    Let’s shape your future.

    Talk to someone