LPK IS THE LEADING CREATIVE CONSULTANCY.
Through deep discovery and beautiful expression, we help businesses know, grow and innovate for their ever-changing consumers and customers—driving future brand growth and cultural relevance.
WHAT WE DO
We create future obsession.
It’s never been harder to keep current with evolving markets, channels and consumer behaviors. The old approaches to brand-building and marketing? They can’t maintain pace with the rate of change.
Instead of focusing on what’s next for their business, we encourage clients to ask: what’s next for my consumer?
Whether you’re transforming your brand, innovating into new categories or searching for white space, we can help you grasp the nature and opportunity of consumer shifts, creating strategies that give your brand cultural relevance, kinetic appeal and market growth potential.
OUR SOLUTIONS
HOW WE DO IT
Built different to do it different.
Deeply steeped.
Benefit from our experts’ extensive domain knowledge across your category, competition, culture and consumer.
Bridging data + desire.
Our approach lets you do more with your consumer data to create things your audience really wants.
Future fluent.
As pioneers in trends + foresight, we help you move to the front edge of your category and the future version of your consumer.
At it since 1919.
We’ve been working since before “brand” was brand, later creating methodologies for consumer and customer understanding, strategy, brand design and storytelling that have become the gold standard.
50
experts in consumer strategy and brand expression
958
businesses in our lifetime roster (and counting)
556,731
Slacks sent last year
A glimpse of our work.
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Join our 45-minute virtual roundtable exploring how pet brands can leverage emerging trends and strategic foresight to win with modern pet parents.
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The rule holds true: when the economy wavers, private label thrives. But as consumers reach more and more for cost-effective store brands, it’s feeling less like a downgrade. So where…