Skip to main content
YOUR
CONSUMER
IS
EVOLVING.
ARE YOU?

LPK IS THE LEADING CREATIVE CONSULTANCY.

See Our Work

As AI breaks new ground in the branding and creative space, it’s sparking both excitement and apprehension. Is it a powerful ally that can elevate human potential, or a looming threat to creativity itself?

In this roundtable we explore the power—and potential pitfalls—of AI in branding. Sharing how to harness AI to create brand experiences that are smarter, more dynamic, and distinctly human.

WHAT WE DO

We create future obsession.

It’s never been harder to keep current with evolving markets, channels and consumer behaviors. The old approaches to brand-building and marketing? They can’t maintain pace with the rate of change.
Instead of focusing on what’s next for their business, we encourage clients to ask: what’s next for my consumer?

Whether you’re transforming your brand, innovating into new categories or searching for white space, we can help you grasp the nature and opportunity of consumer shifts, creating strategies that give your brand cultural relevance, kinetic appeal and market growth potential.

EXPLORE SOLUTIONSSEE OUR WORK
OUR SOLUTIONS
  • Actionable Consumer Desires
  • “Future Of” Culture Scan
  • Brand Foundations
  • Brand Ecosystem Map
  • Brand Restage
  • Brand Equity Amplifier
  • Shelf Persuasion
  • Consumer Experience Design
  • North Star Definition
  • Pipeline Framework Development
  • Retailer Exclusivity Creation
  • Product Accelerator Roadmap
  • Real-Time Consumer Validation
  • White Space Creation
  • HOW WE DO IT

    Built different to do it different.

    Deeply steeped.

    Benefit from our experts’ extensive domain knowledge across your category, competition, culture and consumer.

    Bridging data + desire.

    Our approach lets you do more with your consumer data to create things your audience really wants.

    Future fluent.

    As pioneers in trends + foresight, we help you move to the front edge of your category and the future version of your consumer.

    At it since 1919.

    We’ve been working since before “brand” was brand, later creating methodologies for consumer and customer understanding, strategy, brand design and storytelling that have become the gold standard.
    35
    experts in consumer strategy and brand expression
    958
    businesses in our lifetime roster (and counting)
    556,731
    Slacks sent last year

    A glimpse of our work.

    Recent News + Ideas

    The Millennial Parent Consumer

    Carina Sandoval | POV | No Comments
    The first children of the internet age are now the most dominant parenting group, with an economic impact and influence on parenting trends like never before.   Born between 1981-1996,…

    Pet Industry Trends + Insights

    LPK | POV, Featured | No Comments
    The pet industry is projected to grow from $320 billion today to almost $500 billion by 2030, according to a recent report from Bloomberg Intelligence. This industry is experiencing a…

    AI + Human Creativity: Threat or Advantage?

    LPK | Roundtable | No Comments
    AI is breaking new ground in the branding and creative space, it’s sparking both excitement and apprehension. Is it a powerful ally that can elevate human potential, or a looming…

    Let’s shape your future.

    Talk to someone