OBSESSED WITH HUMAN BEINGS
AND THE BRANDS THEY LOVE.
We believe the best brand work starts with understanding people: the consumers making choices, the teams making decisions, and the businesses navigating what comes next.
Clients come to us at moments of evolution, launch, and alignment—when the stakes are high, the path is not obvious, and the work needs to move from strategy to market. We’re often the partner behind iconic and established brands preparing for their next era: a brand refresh, future-ready creative strategy, a stronger brand platform, or design systems and packaging built for the real world.
Independent to our core
Independence has always been our advantage. It means less overhead, fewer layers, and more senior attention on the work itself.
We stay nimble, invested, and close to the decisions that matter. High-caliber thinking, strategic rigor, and creative craft—without the ego.
Partners, not processors
The strongest work comes from close collaboration, shared ambition, and mutual trust. We work side by side with our clients, integrating with the teams, stakeholders, and internal dynamics already in motion.
We listen closely, challenge thoughtfully, and adapt as the work takes shape. Many of our client relationships span years, not projects, because good partnerships get stronger over time.
Creativity with purpose
Creativity is not just how brands express themselves. It is how they make meaning, earn relevance, and drive growth. We do not bring a templated style or one-size-fits-all approach.
We blend human insight, cultural foresight, and inspired expression to create work that feels real, resonates deeply, and stands up over time—not just in how it looks, but in how it performs.
A culture all our own.
Five guiding principles unite our people and empower us to do our best work.
Dig deep
We’re infinitely curious and leave no stone unturned.
Experiment
It’s the mother of invention and the only way to grow.
Pitch in
LPKers don’t just lend a hand—we always offer two.
Keep it really real
We’re about radical candor, delivered with utmost respect.
Fly your freak flag
Every human being’s got one. Unfurl your flag and let it wave.
A glimpse of our work.
Good people. Sharp minds. Deep commitment.
No layers, handoffs, or hidden teams here. Senior strategists, designers, and creative leaders are directly involved—shaping the work, guiding decisions, and staying invested from start to finish.
Emily Flannery’s driving passion is the intersection of where now meets next. At LPK she leads our business, people, approaches, and ideas with a future-focus that inspires imagination, optimism, and action.
Emily holds a Master of Design degree from the University of Cincinnati, College of Design, Architecture, Art and Planning (DAAP) where she has also served as an Associate Professor and the honorary head of Trend Forecasting.
Nathan Hendricks is intent on creating things that work beautifully. As Chief Creative Officer, he oversees the quality and effectiveness of LPK’s outputs, shaping a culture of creative excellence that moves LPKers to do the best work of their careers—and brands to become the best versions of themselves.
A graphic designer by trade and lifelong student of the human condition, Nathan believes in the power of creativity to enhance everyday lives. In his nearly 40-year career, he has led the evolutions of some of the world’s most recognized brands and spoken on the changing nature of our industry with diverse publications and panels.
For Caroline Dunn, possibilities are for pushing. In her 12-year career, she has forged relationships with diverse business leaders, helping them meet ambitious goals—but also exceed them.
Her specialization lies in customer strategy, corporate identity, B2B and the intersection of brand and innovation.
At LPK, Caroline has helped ADM refresh its global corporate identity, capitalizing on market trends to reach new customers and consumers. She has also partnered with fitness icon Denise Austin on the creation of her lifestyle brand platform, and guided The Delta Faucet Co. to understand where to play and how to win with tomorrow’s consumers.
Across complex categories and fast-moving industries, Kyle Schutte is focused on moving brands forward.
Kyle brings more than 15 years of deep expertise in brand transformation, new brand creation and consumer and customer strategy, namely in the categories of food + beverage, wine + spirits, and sports + outdoor.
At LPK, he has helped Gillette keep pace with fast-evolving consumer expectations, led Constellation Brands’ consumer journey work to sustain category leadership, and partnered with Acushnet on the modernization of Titleist, maker of the #1 ball in golf.
Rebecca has built brands for more than 15 years, specializing in the complex, multi-SKU world of CPG. Her career has been defined by a balance of rigor and creativity—making brand systems not only look consistent but also feel alive and connected to culture. She thrives on shaping visual narratives that help portfolios stand out while holding together at scale. Rebecca has directed U.S. design projects for Molson Coors, Kraft Heinz, P&G, and Cresco. She has also led work for CVS, PepsiCo, Heineken, and Hershey’s, sharpening her expertise in managing brand systems across categories and channels. Her approach blends strategic clarity with hands-on craft—equally adept at steering a creative vision as she is refining details that bring it to life.
Her work has touched global giants like Nestlé, Colgate-Palmolive, Proximo, Constellation, Hershey’s, and Nestle Dreyers—alongside startups looking to make their mark. What drives her is a simple but ambitious goal: to make the world look better, one brand at a time.
Her work has touched global giants like Nestlé, Colgate-Palmolive, Proximo, Constellation, Hershey’s, and Nestle Dreyers—alongside startups looking to make their mark. What drives her is a simple but ambitious goal: to make the world look better, one brand at a time.
Carina Sandoval is an expert in pointing brands forward, shaping evocative strategies that bridge the gap between consumer desires and business goals.
She is a sought-after resource for consumer research, insights, strategic foundations and brand identity development.
At LPK, Carina has helped BlueTriton Brands tap into consumer motivations for maximum brand resonance, and brought cultural insight and market expertise to The J.M. Smucker Co.’s coffee business, outfitting it for future consumers.
* This represents many of our team members, but not everyone, such as our extensive freelance network, other partners, and support staff.
A legacy of moving brands forward.
Trusted by billion-dollar consumer brands at moments of change.
For 40+ years, LPK has shaped the strategy, visual identity, and packaging design behind some of the world’s most recognizable CPG companies. What started as a small design studio on Walnut Street in Cincinnati has become a national collective known for cultural understanding, trends and foresight, brand strategy, design systems, and brand expression.
Today, we bring that history forward with a team spread across the U.S. and a shared mission to make meaning and magic for consumers.
