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We help brands connect by aligning them with deep truths about human desire.

With the Reiss Model of Human Motivation, we analyze the 16 desires that color consumer preference and drive decision-making. And we make them work hard for your brand.

Bank on the truth.

Drawing on consumer data, we identify your audience’s guiding desires and fears, using both to define what your brand is for—and what it’s against.
Curious which desires best align with your brand? Get started with our free Primal Brand Canvas.

The wheel of fortune.

Each desire is a synthesis of motive, fear and pleasure—giving way to verbal and visual codes that connect with consumers.

Move them to the core, move the needle.

With desires, you can get more out of the audience data and insights you have, giving way to experiences that resonate with them now—and compel them tomorrow. Assess the intel you already have and leave with a winning strategy in our one-day, high-intensity Primal Desires Workshop.

Continue exploring desires thinking in A Strategy Named Desire.

Or for a deeper dive into each of the 16 desires, read part onepart twopart three and part four.