The 2026 Food + Bev Trend Report
Snack culture is more than a craving—it’s a cultural signal.
Download The Desires Index 2026 to see how five dominant human desires are reshaping the future of food, wellness and CPG.
A GLIMPSE INSIDE
- A read on the forces reshaping behavior today: the socio-cultural, economic and technological Signals of Change that explain why these trends have staying power
- A deep dive into five key trends: Snack Rx, Sensory Escape, Clique Culture, Discovery by Design and Chaos Snacking—each linked to the dominant human desires shaping demand
- Growth territories and brand implications for 2026: desire-led pathways, engineered visibility, cultural pipelines and actionable steps brands should take in the next 12 months
SIGNALS OF CHANGE
73%
of consumers say they “want food that boosts mood and well-being”
81%
of shoppers have switched brands for better value in the last year
2 in 3
consumers say they find joy in trying new flavors they see online
