Join us for a virtual roundtable on Thursday, May 14th at noon ET as LPK explores brand stretch through a beauty and wellness lens, where cultural relevance, routine-based behavior, and viral trends increasingly shape what consumers will believe and buy. Drawing from emerging spaces in beauty and wellness, we’ll examine the consumer, cultural, and category conditions that can make a stretch succeed or cause it to snap.
We’ll bring this thinking to life through fictional but strategically grounded “brand stretch” concepts—new products designed to test how far a brand’s equity can travel. LPK’s Strategy team will introduce the trends shaping each idea, followed by a first-time live reveal of the brand/category pairings and design from our Expression team—sparking real-time reactions and dialogue.
What You’ll Learn
- The evolving CPG landscape and why brands may want to consider category expansion as a growth strategy
- Where beauty and wellness trends and emerging consumer behaviors unlock new opportunities for food, beverage, and adjacent categories
- How to determine if your brand has the equity to stretch and what it takes to make it work
Who Should Attend
This conversation is geared towards brand leaders, consumer trends gurus, and innovation marketing leaders across food, beverage, beauty, wellness, and supplements.
If you’re outgrowing your aisle and exploring new product lines—or simply curious what it could look like for a better-for-you snack brand to enter beauty or a skincare brand to move into food—this session is for you.
