Creative Consultancy - Consumer Trends - Trend Forecasting

Gen Z posing in neon lights

POV

Changing the Flow: Gen-Z’s Influence on Period Care

As Gen-Z becomes a dominant force in the marketplace, they’re challenging the period care industry…

Sam Hartman and Emily FlanneryNovember 1, 2024

Gen Z Promo Image - Girl with Lollipop

Roundtable

Earning Gen Z’s Trust

Our cultural strategy experts and Gen Z guest speakers explore how brands can foster genuine…

LPKOctober 8, 2024

Roundtable

The Future of Pet

Exploring how pet brands can leverage emerging trends and strategic foresight to win with modern…

LPKSeptember 5, 2024

Roundtable

THE NEXT BIG THING: PERFORMANCE BEAUTY

How Athletes are Shaping the Future of Beauty This 45-minute virtual roundtable delved into the…

LPKAugust 29, 2024

POV

Brands vs. Private Label: A Battle for Consumer Attention

The rule holds true: when the economy wavers, private label thrives. But as consumers reach…

Claire Keys PytlikAugust 26, 2024

POV

Examining the Impact of GLP-1 Consumer Behavior

The way millions of consumers eat, exercise and monitor their health is undergoing major metamorphosis…

Valerie JacobsAugust 21, 2024

POV

EPR Laws Are Disrupting CPG

Game-Changing EPR Laws Are About to Disrupt Packaging for Good Extended Producer Responsibility (EPR) legislation…

Dominick MortarottiAugust 14, 2024

POV Featured

The Modern Pet Parent is Fueling Innovation

In preparation for SUPERZOO, where brand and marketing leaders flock for North America’s largest gathering…

Cait HallumJuly 22, 2024

POV

AI + Human Creativity:
Friends or Foes?

Business leaders and brand marketers are feeling the pressure to do more with less—and with…

Adam SieveringJuly 17, 2024

POV

Recalibrating B2B: How to Appeal to a Younger, Savvier Customer

For years, it’s been clear that the expectations of B2B enterprises are changing: their customers…

Emily VenterJuly 12, 2024

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