THE NEXT BIG THING: PERFORMANCE BEAUTY
How Athletes are Shaping the Future of Beauty This 45-minute virtual roundtable delved into the…
LPKAugust 29, 2024
NEWS + IDEAS
Brands vs. Private Label: A Battle for Consumer Attention
The rule holds true: when the economy wavers, private label thrives. But as consumers reach…
Claire Keys PytlikAugust 26, 2024
Examining the Impact of GLP-1 Consumer Behavior
The way millions of consumers eat, exercise and monitor their health is undergoing major metamorphosis…
Valerie JacobsAugust 21, 2024
EPR Laws Are Disrupting CPG
Game-Changing EPR Laws Are About to Disrupt Packaging for Good Extended Producer Responsibility (EPR) legislation…
Dominick MortarottiAugust 14, 2024
The Modern Pet Parent is Fueling Innovation
In preparation for SUPERZOO, where brand and marketing leaders flock for North America’s largest gathering…
Cait HallumJuly 22, 2024
AI + Human Creativity:
Friends or Foes?
Friends or Foes?
Business leaders and brand marketers are feeling the pressure to do more with less—and with…
Adam SieveringJuly 17, 2024
Recalibrating B2B: How to Appeal to a Younger, Savvier Customer
For years, it’s been clear that the expectations of B2B enterprises are changing: their customers…
Nathan HendricksJuly 12, 2024
Milk-Bone® x Dunkin’® Dog Treats is the Collab Both Pets + Their Parents Are Loving
Dogs deserve a donut, too. The limited-time launch, featuring packaging design by LPK, gives pups…
LPKJuly 9, 2024
Iconic Café Bustelo® Gives Consumers What They Crave: Iced Espresso-Style Coffee
The new launch, featuring packaging design by LPK, is the CPG brand’s first foray into…
LPKJune 26, 2024
THE FUTURE OF SNACKING
Explore the emergent consumer shifts pushing the category forward. Consumers’ relationships to snacks are changing.…
LPKMay 21, 2024
