ROUNDTABLE

Navigating the Next Wave of GLP-1 Adoption

Strategies to Drive Growth for Food & Beverage Brands
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GLP-1 adoption continues to accelerate. Following the FDA’s recent approval of pill formats, access is expanding beyond injections—lowering barriers and increasing mainstream uptake. Alongside this, celebrity and athlete endorsements, new providers, and increased cultural visibility are reinforcing this shift, reshaping how consumers think about weight management, appetite, and everyday eating.
We are at an inflection point that shifts expectations of food and beverage CPG from shelf-staples to lifestyle enablers. For brand leaders and marketers, this raises timely and practical questions. How are changing perceptions of hunger, portioning, and satiety influencing what people choose to eat and drink? What does this mean for brands positioned in the better-for-you and good-for-you space? And how should portfolios evolve as consumers shift their lifestyles to reorganize meals, snacks, and beverages around more intentional routines?
Our virtual roundtable explores the consumer insights emerging alongside this next phase of GLP-1 adoption and what they mean for brand and portfolio strategy.

What You’ll Learn

  • The cultural and behavioral ripple effects of GLP-1 and how they influence broader wellness habits and routines.
  • Where consumer expectations around benefit, function, portioning, and purpose are showing up across food, beverage, and wellness products.
  • How brand positioning, communication, and packaging design can help brands respond—and lead—as the category continues to evolve.

Who Should Watch

This conversation is designed for food and beverage leaders responsible for brand strategy, innovation, and growth who are planning for—and responding to—the next era of healthy eating in a rapidly changing market.

Hosted By

Caroline Dunn headshot
VP, Client Services at LPK

CAROLINE DUNN

For Caroline Dunn, possibilities are for pushing. In her 12-year career, she has forged relationships with diverse business leaders, helping them meet ambitious goals—but also exceed them.

Her specialization lies in customer strategy, corporate identity, B2B and the intersection of brand and innovation.

At LPK, Caroline has helped ADM refresh its global corporate identity, capitalizing on market trends to reach new customers and consumers. She has also partnered with fitness icon Denise Austin on the creation of her lifestyle brand platform, and guided The Delta Faucet Co. to understand where to play and how to win with tomorrow’s consumers.

Managing Director at LPK

EMILY FLANNERY

Emily Flannery’s driving passion is the intersection where now meets next. At LPK, she leads the Discovery practice, cultivating, guiding and evolving our approaches for clients, always with an acute focus on bringing them closer to their consumers and preparing them for change.

Emily holds a degree in Product Strategy from the University of Cincinnati, College of Design, Architecture, Art and Planning (DAAP), where she has also served as an Associate Professor and the honorary Head of Trend Forecasting.

Panelist

Brand & Design Consultant at Hart Brands

FRED HART

Fred Hart is a branding consultant, creative director and design strategist obsessed with building and studying CPG brands. Over the last decade, he’s built a 30-person branding agency, transformed over 137 CPG brands, won 5 Design Effectiveness Awards in the last 4 years, and been entrusted by visionary founders and Fortune 500 companies to craft strategic design that moves businesses forward. Today Fred consults with both brands and agencies looking to unlock the next level of success.

Director of Nutrition, Kroger Health

LAURA BROWN

As a seasoned dietitian with nearly 15 years of diverse experience, Laura is passionate about elevating the role of nutrition in the grocery retail industry. In her current role as Director of Nutrition, she is committed to guiding Kroger customers on their journey to healthier living through informed shopping choices. Her extensive background in clinical nutrition and public health enables her to design and implement strategic initiatives that align with both consumer needs and business goals.

By integrating evidence-based nutrition principles with innovative strategies, she strives to create impactful programs that guide shoppers toward more nutritious options while driving positive outcomes for the business, store, and customer. Her passion for improving public health through thoughtful, data-driven approaches ensures that every decision and program contributes to a healthier community and a thriving retail environment.

Founder & CEO of WISe Wellness Guild

STEVI GABLE CARR

WISe Wellness Guild CEO, Stevi Gable Carr believes in the power of the collective to drive progress for both brands and employers.

As an award-winning brand strategist, Executive Cultural Transformation Coach and super-connector, Stevi’s mission is to help humans achieve peak performance in all aspects of their lives.

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