Watch a timely roundtable exploring why the next era of standout brands will be built on cultural relevance, emotional connection and intentional expression.
This session unpacks how brands can refocus to connect with today’s consumer—without losing their core, with actionable insights around visual identity, packaging design and communication strategy.
We’re joined by leading voices in the CPG space for a live panel discussion, including Caitlin Mack, VP of Marketing at LesserEvil, and Perri Gordon, Fractional CMO for food and beverage brands.
What You’ll Learn
- The state of branding in 2025—and why aesthetics alone aren’t enough to differentiate
- How to craft brand expression that aligns with your identity, audience, and market context
- How emotional clarity and cultural relevance cut through saturated categories
Who Should Watch
This is for CPG brand leaders, marketers and creatives in beverage, food and wellness who are rethinking how their brand shows up. If you’re tired of second-guessing your creative direction, you’ll walk away with a clearer, more intentional lens on brand building—and the confidence to evolve with purpose.
