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Digital Roundtable


Running experiments can feel antithetical to protecting the equity of your brand—but done right, it can unlock your greatest growth avenues and significantly deepen your consumer understanding.

In this Roundtable, join our innovation and branding experts for a discussion on when, how and why to run experiments: quick, focused tests that (in)validate the riskiest uncertainties related to a new initiative for your business.

We explore the benefits of always-on, concurrent experiments (versus constant starting and stopping), bringing your stakeholders along in the journey, and how to translate your learnings into high-growth initiatives.

Recorded Wednesday, October 27, 2021

* Keeping it real, there are some brief internet difficulties around minute 15. But they do get resolved and do not repeat.


Hosted By


Caroline Dunn headshot
Director, Client & Category Partnership


For Caroline Dunn, possibilities are for pushing. In her 12-year career, she has forged relationships with diverse business leaders, helping them meet ambitious goals—but also exceed them.

Her specialization lies in customer strategy, corporate identity, B2B and the intersection of brand and innovation.

At LPK, Caroline has helped ADM refresh its global corporate identity, capitalizing on market trends to reach new customers and consumers. She has also partnered with fitness icon Denise Austin on the creation of her lifestyle brand platform, and guided The Delta Faucet Co. to understand where to play and how to win with tomorrow’s consumers.



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