Watch our virtual roundtable recording where we explore how to transform brand positioning into a memorable communication strategy that can amplify a brand’s edge or bolster a brand deficiency to drive consumer loyalty.
This session also features perspectives from guest panelists, who share their experiences executing these strategies to deliver impactful campaigns. It includes case study examples, thought-provoking discussion and actionable takeaways to help bridge the gap between brand strategy and creative execution.
What We Covered:
- Why Big Ideas Matter in 2025: In a nonstop stream of branded, sponsored, and user-generated content, attention is fragmented and distinction is fading. Brands need a big idea to break through, unify their message, and elevate the narrative to drive greater impact.
- What Makes a Big Idea Work: Understand the anatomy of a big idea—how it bridges business goals and cultural relevance to create clarity and cohesion across every brand expression.
- How to Generate a Big Idea to Achieve Cultural Relevance: A practical look at how to discover, create and activate a big idea—featuring case studies that show how strategy can drive resonance, relevance and results.
Crafting a compelling brand narrative begins with a solid strategic foundation.
Watch now!
