In this virtual roundtable recording LPK explored how brands can unlock new growth through category expansion. Using signals from beauty and wellness as a starting point, we broke down the consumer, cultural, and category conditions that determine whether a stretch succeeds or falls flat.
We brought this thinking to life through fictional but strategically grounded “brand stretch” concepts—new products designed to test how far a brand’s equity can travel. LPK’s Strategy team introduced the trends shaping each idea, followed by a first-time live reveal of the brand/category pairings and design from our Expression team—sparking real-time reactions and dialogue.
Key Insights Include
- The evolving CPG landscape and why brands may want to consider category expansion as a growth strategy
- Where beauty and wellness trends and emerging consumer behaviors unlock new opportunities for food, beverage, and adjacent categories
- How to determine if your brand has the equity to stretch and what it takes to make it work
Who Should Watch
This conversation is geared towards brand leaders, consumer trends gurus, and innovation marketing leaders across food, beverage, beauty, wellness, and supplements.
If your category is dwindling, or maybe you’re outgrowing your aisle and exploring new product lines—or simply curious what it could look like for a better-for-you snack brand to enter beauty—this session is for you.
