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EARNING GEN Z’S TRUST
A Virtual Roundtable Featuring Cultural Strategy Experts and Gen Z Guest Speakers
Join us on October 29th at noon ET for a one-hour virtual session where our cultural strategy experts and Gen Z guest speakers will explore how brands can foster genuine trust with today’s most critical generation.
Tuesday, October 29, 2024 @ 12-1 PM (ET)
Generation Z is not just the next wave of consumers—they’re reshaping the very way we build trust, engage with brands, and navigate the digital world. As leaders in branding, marketing, and product innovation, it’s crucial to understand the values that drive this generation.
In this exclusive roundtable, we’ll dive into:
- The evolving dynamics of trust and transparency with Gen Z
- How brands like Patagonia and Ben & Jerry’s are succeeding in earning Gen Z loyalty
- The role of digital influence and the skepticism surrounding it
- Firsthand insights from Gen Z guest speakers
Don’t miss this opportunity to gain actionable insights on building deeper, more meaningful connections with Gen Z.
Hosted By
Emily Flannery’s driving passion is the intersection where now meets next. At LPK, she leads the Discovery practice, cultivating, guiding and evolving our approaches for clients, always with an acute focus on bringing them closer to their consumers and preparing them for change.
Emily holds a degree in Product Strategy from the University of Cincinnati, College of Design, Architecture, Art and Planning (DAAP), where she has also served as an Associate Professor and the honorary Head of Trend Forecasting.
Featuring
