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ROUNDTABLE

THE FUTURE OF PET

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Our 45-minute roundtable recording explores how pet brands can leverage emerging trends and strategic foresight to win with modern pet parents.

Pet owners crave more for their beloved critters. In fact, more than half of American pet owners are treating their pets like an equal member of their family. And this is seen in the products and services they choose to buy for their animals—with the US pet industry growing at an expected 8% annual rate through 2030, says Stylus.

As people humanize their pets more than ever, human categories are swiftly cross-pollinating with pet everywhere from function to form, flavor to design aesthetics. Based on these behavior shifts, brands in the pet space are continually innovating with AI, functional ingredients and new formats.

In this 45-minute recording, you’ll hear from our category experts with fresh insights. Expect to learn about:

  • Data-backed consumer insights and cultural trends informing pipeline efforts
  • AI in product innovations moving the category forward
  • CPG pet product branding that’s winning

If you’re in the pet industry, this is a must-see.

Hosted By

Carina Sandoval headshot
Strategy Director, Brand

CARINA SANDOVAL

Carina Sandoval is an expert in pointing brands forward, shaping evocative strategies that bridge the gap between consumer desires and business goals.

She is a sought-after resource for consumer research, insights, strategic foundations and brand identity development.

At LPK, Carina has helped BlueTriton Brands tap into consumer motivations for maximum brand resonance, and brought cultural insight and market expertise to The J.M. Smucker Co.’s coffee business, outfitting it for future consumers.

Meredith Post headshot
Senior Creative Director

MEREDITH POST

Meredith Post believes in being a force of nature. As Senior Creative Director at LPK, she helps brands unlock their ultimate value and guides teams to achieve new levels of creative excellence.

Meredith is a published author, thought leader and speaker, covering topics such as creative strategy, brand design and fostering a culture of creativity.

At LPK, she has worked with The J.M. Smucker Co. to evolve its iconic portfolio for changing consumer tastes, guided Anheuser-Busch AB InBev in modernizing legacy brands like Natural Light and Ritas, and built a digital-first skincare brand for Procter & Gamble.

Kyle Schutte headshot
Director, Client + Category Partnership

KYLE SCHUTTE

Across complex categories and fast-moving industries, Kyle Schutte is focused on moving brands forward.

Kyle brings more than 15 years of deep expertise in brand transformation, new brand creation and consumer and customer strategy, namely in the categories of food + beverage, wine + spirits, and sports + outdoor.

At LPK, he has helped Gillette keep pace with fast-evolving consumer expectations, led Constellation Brands’ consumer journey work to sustain category leadership, and partnered with Acushnet on the modernization of Titleist, maker of the #1 ball in golf.

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