GLP-1 adoption continues to accelerate. Following the FDA’s recent approval of pill formats, access is expanding beyond injections—lowering barriers and increasing mainstream uptake. Alongside this, celebrity and athlete endorsements, new providers, and increased cultural visibility are reinforcing this shift, reshaping how consumers think about weight management, appetite, and everyday eating.
We are at an inflection point that shifts expectations of food and beverage CPG from shelf-staples to lifestyle enablers. For brand leaders and marketers, this raises timely and practical questions. How are changing perceptions of hunger, portioning, and satiety influencing what people choose to eat and drink? What does this mean for brands positioned in the better-for-you and good-for-you space? And how should portfolios evolve as consumers shift their lifestyles to reorganize meals, snacks, and beverages around more intentional routines?
Join us on Thursday, February 26th at Noon ET for a virtual roundtable exploring the consumer insights emerging alongside this next phase of GLP-1 adoption and what they mean for brand and portfolio strategy.
What You’ll Learn
The cultural and behavioral ripple effects of GLP-1 and how they influence broader wellness habits and routines.
Where consumer expectations around benefit, function, portioning, and purpose are showing up across food, beverage, and wellness products.
How brand positioning, communication, and packaging design can help brands respond—and lead—as the category continues to evolve.
Who Should Attend
This conversation is designed for food and beverage leaders responsible for brand strategy, innovation, and growth who are planning for—and responding to—the next era of healthy eating in a rapidly changing market. Register now!
Hosted By
VP, Client Services at LPK
CAROLINE DUNN
For Caroline Dunn, possibilities are for pushing. In her 12-year career, she has forged relationships with diverse business leaders, helping them meet ambitious goals—but also exceed them.
Her specialization lies in customer strategy, corporate identity, B2B and the intersection of brand and innovation.
At LPK, Caroline has helped ADM refresh its global corporate identity, capitalizing on market trends to reach new customers and consumers. She has also partnered with fitness icon Denise Austin on the creation of her lifestyle brand platform, and guided The Delta Faucet Co. to understand where to play and how to win with tomorrow’s consumers.
Managing Director at LPK
EMILY FLANNERY
Emily Flannery’s driving passion is the intersection wherenow meetsnext. At LPK, she leads the Discovery practice, cultivating, guiding and evolving our approaches for clients, always with an acute focus on bringing them closer to their consumers and preparing them for change.
Emily holds a degree in Product Strategy from the University of Cincinnati, College of Design, Architecture, Art and Planning (DAAP), where she has also served as an Associate Professor and the honorary Head of Trend Forecasting.
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