Skip to main content

Digital Roundtable


Meet your brand’s biggest missed opportunity.

The branding world tends to favor the young and the new. But instead of just focusing on the next emerging cohort, what about the established ones we’ve too narrowly defined and largely ignored?

This summer, join us for a fascinating exploration of the changing face of the 55-and-up consumer. Lively, likely still working and deeply brand-savvy, this new cohort of Gen X and Boomers is redefining what the “back half of life” looks like—and with unprecedented spending power. From the emergence of new sociocultural trends (think Martha’s SI cover moment) to the creation of entirely new business categories, learn how to reorient your view of this diverse and dynamic audience to drive your greatest business growth.

Published August 10, 2023


Hosted By

Chief Marketing Officer


Driving a constant state of evolution within LPK and the industry, Valerie oversees branding and marketing efforts and external relations for the consultancy. In her nearly 20 years here, she founded the in-house trends + foresight practice, providing clients with a deeper understanding of emergent shifts, as well as the ability to translate them into future-forward growth.

She works with an intuition and quick wit that senses and articulates change—informing the strategies she shapes for brands with the nerve to look up, out and ahead.

VP, Discovery


Emily Flannery’s driving passion is the intersection where now meets next. At LPK, she leads the Discovery practice, cultivating, guiding and evolving our approaches for clients, always with an acute focus on bringing them closer to their consumers and preparing them for change.

Emily holds a degree in Product Strategy from the University of Cincinnati, College of Design, Architecture, Art and Planning (DAAP), where she has also served as an Associate Professor and the honorary Head of Trend Forecasting.

VP, Managing Creative



Fill out the info below for instant access to the Digital Roundtable

"*" indicates required fields

I would like to…*
I consent to my submitted data being collected and stored by LPK. Review our privacy policy for more information on how we protect and manage submitted data.*
This field is for validation purposes and should be left unchanged.