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ROUNDTABLE

THE FUTURE OF SNACKING

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Explore the emergent consumer shifts pushing the category forward.

Consumers’ relationships to snacks are changing. In fact, more than 50% of Gen-Zers are opting for snacks in place of traditional meals. And what they want from their snacks of choice is changing, too.

Whether it’s on-the-go fuel, feel-good self-care, unapologetic indulgence or the stuff of special occasions, snacks and sweets are inserting themselves into consumers’ lives in new and dynamic ways—fueling a $251B industry with projected annual growth of 6.5% from 2024 to 2028, says Statista.

Freshly returned from the 2024 Sweets + Snacks Expo, our category experts are gathering to unpack the emerging consumer insights, cultural trends and product innovations moving the category forward, as well as coaching for CPG brands eager to keep up. If you’re in the world of snacking, this is a must-see.

Hosted By

VP, Discovery

EMILY FLANNERY

Emily Flannery’s driving passion is the intersection where now meets next. At LPK, she leads the Discovery practice, cultivating, guiding and evolving our approaches for clients, always with an acute focus on bringing them closer to their consumers and preparing them for change.

Emily holds a degree in Product Strategy from the University of Cincinnati, College of Design, Architecture, Art and Planning (DAAP), where she has also served as an Associate Professor and the honorary Head of Trend Forecasting.

Meredith Post headshot
Senior Creative Director

MEREDITH POST

Meredith Post believes in being a force of nature. As Senior Creative Director at LPK, she helps brands unlock their ultimate value and guides teams to achieve new levels of creative excellence.

Meredith is a published author, thought leader and speaker, covering topics such as creative strategy, brand design and fostering a culture of creativity.

At LPK, she has worked with The J.M. Smucker Co. to evolve its iconic portfolio for changing consumer tastes, guided Anheuser-Busch AB InBev in modernizing legacy brands like Natural Light and Ritas, and built a digital-first skincare brand for Procter & Gamble.

Kyle Schutte headshot
Director, Client + Category Partnership

KYLE SCHUTTE

Across complex categories and fast-moving industries, Kyle Schutte is focused on moving brands forward.

Kyle brings more than 15 years of deep expertise in brand transformation, new brand creation and consumer and customer strategy, namely in the categories of food + beverage, wine + spirits, and sports + outdoor.

At LPK, he has helped Gillette keep pace with fast-evolving consumer expectations, led Constellation Brands’ consumer journey work to sustain category leadership, and partnered with Acushnet on the modernization of Titleist, maker of the #1 ball in golf.

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It’s an even deeper dive into the fast-changing category and consumer—dropping in July.

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