Consumer behavior in food and beverage is being reshaped by powerful cultural and economic forces. Private label is no longer just about price — it’s competing on credibility and function. Gen-Z has normalized snackification, shifting mealtimes into portable, flavor-forward formats. Functional wellness and indulgence are fusing, creating hybrids that promise both proof and pleasure. Social media is accelerating discovery and virality, turning launches into cultural events. And GLP-1 adoption is rewriting consumption patterns altogether.
These shifts aren’t one-off trends. They’re structural changes that will define how brands show up, innovate and grow in the years ahead.
This session explored the future outlook for CPG with a food and beverage focus, while touching the edges of wellness where consumer demand is pushing categories closer together. We discussed how economic caution, cultural behaviors and technology are shaping the next wave of brand building.
And we shared how LPK translates these forces into brand identities, packaging and innovation strategies designed for lasting impact.
Attendees learn:
- A clear perspective on the macro forces shaping food, beverage and wellness.
- Insight into how to respond to private label growth, snackification and social virality.
- Practical inspiration for designing products and brands that balance functionality, indulgence and cultural relevance.
Who Should Watch:
Marketing, brand and product innovation professionals in food, beverage and wellness who want to understand the cultural and economic forces shaping the market and how to apply them to brand growth.
