Blue Diamond
Bringing consistency, craveability and creativity to a growing almond portfolio through strategic packaging design.
As Blue Diamond continues to expand its portfolio—from craveable snacks to baking essentials and almond milk—we’ve partnered over the years to translate that growth into packaging that connects—on shelf, in hand and across retailers.
With a diverse range of product lines and an established design system, the brand needed a partner to flex and extend that system—driving consistency across innovations, seasonal launches and retailer-specific moments without losing distinction.
LPK has led the development of packaging for national releases, club-channel exclusives, and flavor-forward sell-in concepts—amplifying appetite appeal, simplifying navigation, evolving storytelling and providing strategic consultation along the way. One standout: a Costco-exclusive launch of Chile ‘n Lime almonds, which gained such momentum it earned a permanent spot in the core lineup.
The result is a more unified and expressive brand presence—one that drives impact at shelf, supports channel growth and reinforces Blue Diamond’s leadership in almond-based innovation.
Expertise
- Brand Strategy
- Portfolio Strategy
- Communication Strategy
- Brand Platform
- Brand Identity Design
- Packaging Design
- Naming + Messaging
- Product Design
- Artwork Implementation
- Guidelines + Asset Management
- Research Design + Consumer Insights
- Trend Forecasting
