Pillsbury
Staying ahead of consumer trends and retailer demands means crafting a brand experience that delights.
Funfetti’s seasonal offerings create excitement and deliver what modern shoppers crave.
In today’s retail landscape, brands face the constant pressure of staying fresh for their retail customers while delighting consumers hungry for novelty and seasonal experiences. Funfetti, already a beloved icon, needed to maintain its playful dominance on the shelf while staying ahead of consumer demands.
LPK developed a strategic and creative plan to refresh Funfetti’s seasonal cake mixes and icings across the major holidays and seasons. Our approach centered on creating a fun, imaginative experience through character development and custom illustrations backed by deep trend analysis and consumer behavior insights. These playful, dynamic characters were thoughtfully designed to resonate with kids, evoking the joy of special occasions and sparking creativity in the kitchen.
The result was a series of fresh, engaging designs for Funfetti, tailored exclusively for their retail partner and featuring highly customized illustrations and characters for every season. These limited-time-only (LTO) packs stand out on shelves, offering not just a product, but an experience designed to bring families together and make memories. Funfetti solidified its role as the indisputable owner of fun, ensuring it delights consumers and retailers alike all year-round.
Expertise
- Packaging Design
- Graphics + Illustration
- Category + Consumer Trends
- Consumer Insights
- Retail Strategy
Products
- “Future Of” Culture Scan
- Retailer Exclusivity Creation
- Shelf Persuasion
- Brand Equity Amplifier
Project Outcome
”HUGE thank you to the entire LPK Team! We are so excited for these new graphics and are very happy with where we landed for all the seasons. Thank you for the months of work that went into this packaging renovation.
Allison MilliganAssociate Brand Manager at Hometown Food Company