CREATING JOYFUL MOMENTS FOR PET PARENTS
Making treat time special with seasonal packaging.
Services
Milk-Bone®
Concept Development
Packaging Design
CHALLENGE
LPK partnered with the J.M. Smucker Co. to develop limited edition packaging for the Milk-Bone® brand, transforming trusted treats into must-have products that stand out at shelf and delight pet parents.
Milk-Bone® has been a trusted pet brand for over 100 years, always innovating with new offerings to celebrate a pet parent’s special love for their dog. The J.M. Smucker Co. partnered with LPK on the packaging design for their limited-edition treats for occasions like Halloween, Valentine’s Day, and Pride. We also partnered to design exciting, branded collaborations with Dunkin’®, such as the Vanilla Glaze Flavor Dog Biscuits.
SOLUTION
For brands like Milk-Bone®, limited-time offerings are a powerful way to stay relevant in a crowded market.
At LPK, we don’t just follow trends—we anticipate and shape them, creating seasonal, on-trend packaging that captures attention, sparks urgency, and encourages sharing. This has enabled Milk-Bone® to deepen loyalty and turn moments into lasting connections.
RESULTS
Our limited-edition packaging design work for the Milk-Bone® brand helped win the hearts of pet parents as they celebrated each season with their pet. Our work for the branded collaboration with Dunkin’® was also featured on The Dieline.
