FROM LEGACY BRAND TO MODERN ICON
Capturing magic in a bottle.
Services
Saratoga
Brand Activation
Brand Strategy
Communication Strategy
Creative Consulting
Package Design
CHALLENGE
Saratoga, a celebrated name in the Northeast for over 150 years, faced the challenge of staying relevant amidst an ever-changing beverage landscape.
In need of a moment to refresh its iconic status LPK helped Saratoga amplify its brand’s strength as a source of a life well lived.
SOLUTION
To resonate with a modern audience and maintain its beloved quality we created a core brand idea and strategy: The Art of Water — elevating the brilliance of Saratoga and its ability to enrich life’s grand and subtle moments.
This idea beautifully served up a reimagined brand positioning, refined identity and a clear communication strategy targeting tastemakers. Focusing on the iconic blue bottle, our work honored the brand’s heritage and opened more ways to connect with culture as the premium water that pairs perfectly with life’s pleasures and makes a statement with every sip.
From a refreshed logo to new sparkling variants to a reimagined social media strategy and optimized Amazon presence we enhanced the brand’s expression and extended its reach, all while maintaining the authenticity cherished by long-time consumers.
RESULTS
The revitalized Saratoga brand led to significant sales growth in 2023 and 2024. These strategic moves solidified the position of the Saratoga brand in the upscale bottled water market, increasing both brand visibility and consumer engagement across digital and physical channels, ensuring continued success for years to come.
From the SNL writers’ room to the Golden Globes and the pages of Vogue, Saratoga is shining in the spotlight like never before.
“The iconic blue bottle is being repositioned as both aspirational and accessible.”—Fast Company
Photography by Vicky Lawton and Suzanne Saroff.
