OBSESSED WITH HUMAN BEINGS
AND THE BRANDS THEY LOVE.
LPK is a modern brand consultancy that helps ambitious businesses turn change into a competitive advantage. We partner with brands navigating moments of uncertainty, growth, and reinvention—bringing clarity, creativity, and confidence to what comes next.
In a world where scale often comes at the expense of speed, intimacy, and craft, we’ve chosen a different model. One built on Future Fluency, seasoned expertise, and deeply collaborative partnership—so our clients can move decisively and lead with impact.
Independent to our core
LPK’s heritage in branding can be traced back over 100 years. Throughout every era, our independent streak has always been at our core—and that independence is our advantage. It allows us to move quickly, think freely and stay deeply invested in our clients’ success.
Partners, not processors
We don’t believe in transactional relationships or “client success layers.” We believe the strongest work comes from close partnership, shared ambition, and mutual trust.
We work side-by-side with our clients as collaborators—bringing perspective, challenge and care to every engagement. Many of our client relationships span years, not projects, because continuity matters when change is constant.
Creativity with purpose
Creativity isn’t just how brands express themselves—it’s how they make meaning, earn relevance, and drive growth.
Our work blends human insight, cultural foresight, and inspired expression to create brands that feel real, resonate deeply, and stand up over time. That’s how we deliver impact—not just in what brands look like, but in how they perform and endure.
A culture all our own.
Five guiding principles unite our people and empower us to do our best work.
Dig deep
We’re infinitely curious and leave no stone unturned.
Experiment
It’s the mother of invention and the only way to grow.
Pitch in
LPKers don’t just lend a hand—we always offer two.
Keep it really real
We’re about radical candor, delivered with utmost respect.
Fly your freak flag
Every human being’s got one. Unfurl your flag and let it wave.
Meet the people behind our work.
No layers, handoffs, or hidden teams here. Your A-team is your every-day team. Senior strategists, designers and creative leaders are directly involved—shaping work, making decisions and staying accountable from start to finish.
Emily Flannery’s driving passion is the intersection of where now meets next. At LPK she leads our business, people, approaches, and ideas with a future-focus that inspires imagination, optimism, and action.
Emily holds a Master of Design degree from the University of Cincinnati, College of Design, Architecture, Art and Planning (DAAP) where she has also served as an Associate Professor and the honorary head of Trend Forecasting.
Nathan Hendricks is intent on creating things that work beautifully. As Chief Creative Officer, he oversees the quality and effectiveness of LPK’s outputs, shaping a culture of creative excellence that moves LPKers to do the best work of their careers—and brands to become the best versions of themselves.
A graphic designer by trade and lifelong student of the human condition, Nathan believes in the power of creativity to enhance everyday lives. In his nearly 40-year career, he has led the evolutions of some of the world’s most recognized brands and spoken on the changing nature of our industry with diverse publications and panels.
For Caroline Dunn, possibilities are for pushing. In her 12-year career, she has forged relationships with diverse business leaders, helping them meet ambitious goals—but also exceed them.
Her specialization lies in customer strategy, corporate identity, B2B and the intersection of brand and innovation.
At LPK, Caroline has helped ADM refresh its global corporate identity, capitalizing on market trends to reach new customers and consumers. She has also partnered with fitness icon Denise Austin on the creation of her lifestyle brand platform, and guided The Delta Faucet Co. to understand where to play and how to win with tomorrow’s consumers.
Across complex categories and fast-moving industries, Kyle Schutte is focused on moving brands forward.
Kyle brings more than 15 years of deep expertise in brand transformation, new brand creation and consumer and customer strategy, namely in the categories of food + beverage, wine + spirits, and sports + outdoor.
At LPK, he has helped Gillette keep pace with fast-evolving consumer expectations, led Constellation Brands’ consumer journey work to sustain category leadership, and partnered with Acushnet on the modernization of Titleist, maker of the #1 ball in golf.
Rebecca has built brands for more than 15 years, specializing in the complex, multi-SKU world of CPG. Her career has been defined by a balance of rigor and creativity—making brand systems not only look consistent but also feel alive and connected to culture. She thrives on shaping visual narratives that help portfolios stand out while holding together at scale. Rebecca has directed U.S. design projects for Molson Coors, Kraft Heinz, P&G, and Cresco. She has also led work for CVS, PepsiCo, Heineken, and Hershey’s, sharpening her expertise in managing brand systems across categories and channels. Her approach blends strategic clarity with hands-on craft—equally adept at steering a creative vision as she is refining details that bring it to life.
Her work has touched global giants like Nestlé, Colgate-Palmolive, Proximo, Constellation, Hershey’s, and Nestle Dreyers—alongside startups looking to make their mark. What drives her is a simple but ambitious goal: to make the world look better, one brand at a time.
Her work has touched global giants like Nestlé, Colgate-Palmolive, Proximo, Constellation, Hershey’s, and Nestle Dreyers—alongside startups looking to make their mark. What drives her is a simple but ambitious goal: to make the world look better, one brand at a time.
Carina Sandoval is an expert in pointing brands forward, shaping evocative strategies that bridge the gap between consumer desires and business goals.
She is a sought-after resource for consumer research, insights, strategic foundations and brand identity development.
At LPK, Carina has helped BlueTriton Brands tap into consumer motivations for maximum brand resonance, and brought cultural insight and market expertise to The J.M. Smucker Co.’s coffee business, outfitting it for future consumers.
* This represents many of our team members, but not everyone, such as our extensive freelance network, other partners, and support staff.
At it for decades.
The place that transformed billion-dollar brands.
Over our history, we have capably steered our clients through change. Our roots trace back to a small design studio on Walnut Street in Cincinnati. We’ve been working since before “brand” was brand, later creating methodologies for cultural understanding, trends and foresight, brand strategy and expression that have become the gold standard.
Today, we’re a dynamic collective spread across the US, united in our mission to make meaning and magic for consumers.
