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Nathan Hendricks, Chief Creative Officer at LPK, discusses the power of a bullshit-free brand purpose at Cintrifuse’s StartupCincy Week.

There’s a lot of power in brand purpose, so long as you define it well and know what to do with it.

“I’ve always been astounded and really interested in how compelling a brand’s founder is to consumers,” says Nathan Hendricks, Chief Creative Officer at LPK. “Founder brands are often the brands we care the most about… that we can’t live without. We attach our identity to them, and we find a lot of resonance in them—as opposed to just reason.”

So, how do you create this kind of brand resonance—even if you’re not technically a founder? Hendricks explains at Cintrifuse’s StartupCincy Week.


Note: feel free to rewind or fast-forward to explore more talks from StartupCincy Week.