Our trends experts translate the new year’s movements into opportunities for your brand.
How to make trends work hard for your brand and innovation efforts?
Embrace them as they’re taking shape. “When you wait for a trend to be big enough, you’re late,” says Valerie Jacobs, Chief Growth Officer.
Climate Anxiety. Post-Performative Wellness. What’s Next for #MeToo.
In a new report, the trends experts at LPK unpack each, explaining how it formed, why it matters—and what it ultimately means for your brand.
CONSCIOUS DECELERATION
VIRTUOUS GESTURES
BODY NEUTRALITY
CLIMATE REVOLUTION
NEXT-GEN STRAIGHTEDGE
FULL-SPECTRUM LOVE
ALGORITHM WARFARE
BLANDING BACKLASH
POST-PERFORMATIVE WELLNESS
EXPANSIVE FEMINISM