FROM SNACK STAPLE TO SHELF STANDOUT
Bringing consistency and creativity to a growing almond portfolio.
Services:
Blue Diamond
Brand Strategy
Portfolio Strategy
Communication Strategy
Brand Platform
Brand Identity Design
Packaging Design
Naming + Messaging
Product Design
Artwork Implementation
Guidelines + Asset Management
Research Design + Consumer Insights
Trend Forecasting
CHALLENGE
As Blue Diamond continues to expand its portfolio—from craveable snacks to baking essentials and almond milk—we’ve partnered over the years to translate that growth into packaging that connects—on shelf, in hand and across retailers.
With a diverse range of product lines and an established design system, the brand needed a partner to flex and extend that system—driving consistency across innovations, seasonal launches and retailer-specific moments without losing distinction.
SOLUTION
LPK has led the development of packaging for national releases, club-channel exclusives, and flavor-forward sell-in concepts—amplifying appetite appeal, simplifying navigation, evolving storytelling and providing strategic consultation along the way. One standout: a Costco-exclusive launch of Chile ‘n Lime almonds, which gained such momentum it earned a permanent spot in the core lineup.
RESULTS
The result was a more unified and expressive brand presence—one that drove impact at shelf, supported channel growth and reinforced Blue Diamond’s leadership in almond-based innovation.
