DESIGNING DUNKIN’S® NEXT BIG SIP
Keeping it fresh in the coffee category.
Services
Dunkin’®at home
Packaging Design
Trends & Foresight
Flavor Naming
CHALLENGE
Known for delicious, bold flavor, Dunkin’® coffee at home keeps up with evolving consumer tastes with gotta-have-it flavors, hot or cold.
Dunkin’® has always been the go-to for delicious, bold coffee moments at home. As more consumers crave seasonal flavors, indulgent treats, and refreshing cold coffee, Dunkin’® continues to deliver new and exciting options.
SOLLUTION
Working hand-in-hand with our long-time partners at The J.M. Smucker Company, LPK designed packaging that keeps coffee lovers coming back, season after season, while helping drive excitement for new occasions and tastes.
RESULTS
Our Seasonal packaging celebrates the spirit of each season with limited-edition, must-have designs. Our flavor-specific packaging draws consumers in with seriously mouthwatering visuals and flavor names. Additionally, we helped Dunkin’® confidently expand into the world of cold coffee, positioning the brand to stand out in a competitive category.
