Titleist
Honoring tradition while embracing change, we helped the #1 brand in golf evolve with a more modern identity.
To stay on top of the game, Titleist needed more than just a refresh—it needed a strategic evolution. One that sharpened its focus, amplified its story and positioned it to lead the game with undeniable clarity and purpose.
Titleist has always been trusted by the world’s best and most dedicated players. But with the game evolving, Titleist partnered with LPK to refine and strengthen its brand identity—an identity that embraced its history of excellence while appealing to the next generation of golfers.
We began with deep immersion into the brand’s heritage, ensuring its foundation stayed strong yet envisioning it through a future-focused lens. Using trend forecasting and strategic foresight, we dimensionalized the dedicated golfer and emerging codes of “premium” in both sport and technology to create a modern, aspirational brand idea: relentless pursuit of perfection to drive the brand forward.
This idea delivered a master brand story that reinforced Titleist’s unwavering commitment to excellence and launched an evolved brand identity that strikes the balance of tradition and innovation. The result? A premium, high-performance aesthetic with a cohesive visual and verbal expression that speaks directly to those who live and breathe the game across all touchpoints.
Through this transformation, Titleist stands as a dynamic, unified brand—one that honors its past, commands the present and fuels the future of ambitious golfers everywhere.
Expertise
- Trends + Forecasting
- Brand Definition
- Brand Architecture
- Brand Identity Design
- Packaging Design
- Naming + Messaging
Project Outcome
75 years + counting as the #1 ball at the US Open
”We talk a lot about how important the trust of golfers is to our brand. That said, gaining our trust is not always easy. LPK’s consistent approach, discipline and quality of work has rightly earned our trust.
Michael MahoneyVP, Marketing, Titleist, Acushnet