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To create a cleaner city and more capable communities, Cintrifuse unites innovators, brand-builders and thought leaders, including LPK, for a one-week hack-a-thon.


This week, Cintrifuse, the non-profit economic development firm headquartered in Cincinnati, kicks off its second-annual Rethink Recycling Hack-a-thon, bringing together local businesses, corporate stakeholders and civic leaders to develop innovative solutions that address the city’s recycling challenges.

The biggest problems to solve? While Cincinnati has a strong recycling program, uneven access, contamination and supply chain issues affect participation and impact.


“By empathizing with consumers,
we can create solutions that really resonate
and drive greater adoption.”

LPK, who led Cintrifuse’s recent rebrand, is participating in the event, overseen by Innovation Director Ryan Newman: “We’re excited to tackle these crucial issues in fresh, innovative ways,” he says. “By empathizing with consumers and understanding their needs, we can create solutions that really resonate and drive greater adoption. As with every challenge, we’re approaching this with a cross-functional team to build a compelling narrative that will win buy-in from city-dwellers and drive real change.”

The weeklong hack-a-thon concludes with a pitch day by participants on April 28, 2023.

To learn more about Rethink Recycling, head here. And to follow along with LPK’s progress, check out our Instagram.