Creative Consultancy - Consumer Trends - Trend Forecasting

POV

Examining the Impact of GLP-1 Consumer Behavior

The way millions of consumers eat, exercise and monitor their health is undergoing major metamorphosis…

Valerie JacobsAugust 21, 2024

POV

EPR Laws Are Disrupting CPG

Game-Changing EPR Laws Are About to Disrupt Packaging for Good Extended Producer Responsibility (EPR) legislation…

Dominick MortarottiAugust 14, 2024

POV Featured

The Modern Pet Parent is Fueling Innovation

In preparation for SUPERZOO, where brand and marketing leaders flock for North America’s largest gathering…

Cait HallumJuly 22, 2024

POV

AI + Human Creativity:
Friends or Foes?

Business leaders and brand marketers are feeling the pressure to do more with less—and with…

Adam SieveringJuly 17, 2024

POV

Recalibrating B2B: How to Appeal to a Younger, Savvier Customer

For years, it’s been clear that the expectations of B2B enterprises are changing: their customers…

Nathan HendricksJuly 12, 2024

News + Press Clients Featured

Milk-Bone^® x Dunkin’^® Dog Treats is the Collab Both Pets + Their Parents Are Loving

Dogs deserve a donut, too. The limited-time launch, featuring packaging design by LPK, gives pups…

LPKJuly 9, 2024

News + Press Clients

Iconic Café Bustelo^® Gives Consumers What They Crave: Iced Espresso-Style Coffee

The new launch, featuring packaging design by LPK, is the CPG brand’s first foray into…

LPKJune 26, 2024

Roundtable

THE FUTURE OF SNACKING

Explore the emergent consumer shifts pushing the category forward. Consumers’ relationships to snacks are changing.…

LPKMay 21, 2024

POV Featured

How Consumer Tastes Are Redefining Snacks

Ahead of the Sweets + Snacks Expo in Indianapolis—the ultimate meetup for CPG brands pushing…

Claire Keys PytlikMay 4, 2024

POV

Navigating the Great Functional Beverage Boom

Authors: Claire Keys Pytlik with Jesse McMullin and Valerie Jacobs Walked the water and beverage aisles…

Claire Keys PytlikMay 1, 2024

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