The Limits of Brand
When growth slows or customers slip away, many executives reach for a familiar fix: refresh…
Caroline DunnOctober 22, 2025
NEWS + IDEAS
Why “More Human” Misses the Point
Why “More Human” Misses the Point
Why “More Human” Misses the Point
Microdosing Health: Emerging Wellness Trends in Food + Beverage
Microdosing Health: Emerging Wellness Trends in Food + Beverage
Microdosing Health: Emerging Wellness Trends in Food + Beverage
Navigating The Next Wave of GLP-1 Adoption
Navigating The Next Wave of GLP-1 Adoption
Navigating The Next Wave of GLP-1 Adoption
Packaging Design That Doesn’t Lose the Plot
Packaging Design That Doesn’t Lose the Plot
Packaging Design That Doesn’t Lose the Plot
The Desires Index 2026 | CPG Trend Report
The Desires Index 2026 | CPG Trend Report
The Desires Index 2026 | CPG Trend Report
The Future of CPG
This session explores the future outlook for CPG with a food and beverage focus, while…
LPKSeptember 26, 2025
Beyond Bold: Why Emotional Equity Drives Successful Brand Refreshes
The consumer-packaged goods (CPG) landscape has never been more crowded. Walk down any aisle or…
Carina SandovalSeptember 18, 2025
5 Rules for Building a Cult-Worthy Beverage Brand
Beverage brands today sit at the intersection of shifting consumer values, cultural fragmentation and accelerated…
Emily FlannerySeptember 16, 2025
Stop Trusting What Consumers Say, Watch What They Do
The pressure to move fast has never been greater. Generative AI, agile pipelines and real-time…
Caroline DunnAugust 28, 2025
5 Unexpected Signs You’re Ready for a Brand Refresh
The earliest signs of brand erosion are often the easiest to miss—and ignoring them could…
LPKAugust 6, 2025
Refresh with Relevance: Creating Brands that Cut Through
Refocus your brand to connect with today’s consumer—without losing your core.
LPKJuly 29, 2025
How CPG Brands Are Scaling Smarter in 2025
If the first half of 2025 taught us anything, it’s that business as usual is…
LPKJuly 22, 2025
Translating Brand Strategy into Compelling Brand Expression
In the world of brand building, the distance between a great idea and a great…
Nathan HendricksJune 5, 2025
Lessons from the Functional Beverage Boom + The Future of Wellness
Functional beverages have evolved from niche offerings into a core part of consumers’ wellness routines.…
LPKMay 29, 2025
