NEWS + IDEAS

All Creative Expression Brand Strategy Insight + Foresight POV Roundtable News + Press Creative Culture Clients Archives Featured

Creative Expression Brand Strategy

Packaging Design That Doesn’t Lose the Plot

Rebecca Williams

Insight + Foresight

The Desires Index 2026 | CPG Trend Report

The Limits of Brand

Insight + Foresight Roundtable

The Future of CPG

Beyond Bold: Why Emotional Equity Drives Successful Brand Refreshes

Carina Sandoval

Brand Strategy Insight + Foresight

5 Rules for Building a Cult-Worthy Beverage Brand

Beverage brands today sit at the intersection of shifting consumer values, cultural fragmentation and accelerated…

Emily FlannerySeptember 16, 2025

Insight + Foresight

Stop Trusting What Consumers Say, Watch What They Do

The pressure to move fast has never been greater. Generative AI, agile pipelines and real-time…

Caroline DunnAugust 28, 2025

Brand Strategy

5 Unexpected Signs You’re Ready for a Brand Refresh

The earliest signs of brand erosion are often the easiest to miss—and ignoring them could…

LPKAugust 6, 2025

Creative Expression Roundtable

Refresh with Relevance: Creating Brands that Cut Through

Refocus your brand to connect with today’s consumer—without losing your core.

LPKJuly 29, 2025

Brand Strategy

How CPG Brands Are Scaling Smarter in 2025

If the first half of 2025 taught us anything, it’s that business as usual is…

LPKJuly 22, 2025

Creative Expression Brand Strategy

Translating Brand Strategy into Compelling Brand Expression

In the world of brand building, the distance between a great idea and a great…

Nathan HendricksJune 5, 2025

Brand Strategy

Lessons from the Functional Beverage Boom + The Future of Wellness

Functional beverages have evolved from niche offerings into a core part of consumers’ wellness routines.…

LPKMay 29, 2025

Brand Strategy

How GLP-1 Is Reshaping Consumer Behavior + CPG Branding

GLP-1 medications like Ozempic and Wegovy are reshaping more than weight loss—they’re shifting the way…

LPKMay 16, 2025

Creative Expression Brand Strategy Featured

How to Generate Big Ideas + Breakthrough Campaigns

In today’s saturated media landscape—where attention spans are vanishing and marketing budgets are shrinking—the brands…

LPKMay 14, 2025

Creative Expression Brand Strategy Featured

5 Proven Principles for Building Extraordinary Brands

We’re living in an attention-extraction economy. And in a world this crowded, most brands are…

Nathan HendricksApril 29, 2025