FROM
/TO
In a world where change is happening faster and far more drastically, mastering the FROM / TO has become the skill that differentiates businesses that thrive from those that merely survive.
Through brand strategy, design, and creative innovation, we help brands undergo transformations—big and and small, sweeping and subtle—to inspire their audiences, keep pace with culture and excel in the future.
To start growing, start with who.
At their best, brands fulfill the wants and needs their consumers have now. And the ones they don’t yet know they have.
At LPK, we all share a long-held fascination with human behavior and how it ties to brand strategy. It drives our approach to the work: starting from a place of deep discovery to mine for richer consumer insights and untapped cultural tensions.
Always cross-disciplinary, our brand strategy experts fuse these findings with emergent trends, creating consumer strategies that not only account for current opportunities, but future ones.
Not Just Services, Superpowers
Strategy is choices.
And the right ones can spark a brand breakthrough. With deep understanding of your consumers, culture and category, we help you move from complexity to clarity, navigating the headwinds of change to take your brand to new places.
OUR SERVICES
Global Marketplace Assessment
Opportunity Analysis
Brand Strategy
Brand Architecture
Portfolio Strategy
Communication Strategy
Big Idea
Brand Platform
Global Marketplace Assessment
Opportunity Analysis
Brand Strategy
Brand Architecture
Portfolio Strategy
Communication Strategy
Big Idea
Brand Platform
The world needs more beauty.
We create brands to stun the senses, stir the mind and steal unfair market share. Our approach to creativity and brand design is firmly rooted in human desires (the ones that change and the ones that don’t) and emergent aesthetic trends, ensuring you show up with consistency, relevance and undeniable appeal in a fragmented world.
OUR SERVICES
Brand Identity Design
Packaging Design
Naming + Messaging
Product Design
Artwork Implementation
Channel Activation
Guidelines + Asset Management
Change out there requires change within.
We’re built to work upstream and down, helping you identify, develop, test and implement the future-forward ideas that can propel your business toward growth. Master the enduring and the emergent. Translate deep human truths and potential future shifts into change readiness, or Future Fluency.
OUR SERVICES
Qual/Quant + Validation
Research Design + Consumer Insights
Strategic Foresight
Trend Forecasting
Rev Your Metabolism For Change
The brands who thrive in change have a healthy metabolism for it. We help you improve yours, empowering your brand to better respond to—and gain energy from—big shifts.
Work that speaks for itself.
Some of our current + past clients
