After Appetite: How GLP-1 Is Reshaping Desire
The food and beverage industry has framed GLP-1 as a volume problem. People are eating…
Emily FlanneryMarch 24, 2026
NEWS + IDEAS
When Brand Equity Crosses Categories
When Brand Equity Crosses Categories
When Brand Equity Crosses Categories
When Indulgence Becomes Emotional Nourishment
When Indulgence Becomes Emotional Nourishment
When Indulgence Becomes Emotional Nourishment
How Far Can Your Brand Stretch? Unlocking Category Expansion in CPG
How Far Can Your Brand Stretch? Unlocking Category Expansion in CPG
How Far Can Your Brand Stretch? Unlocking Category Expansion in CPG
Beauty Doesn’t Need More Proof. It Needs More Feeling.
Beauty Doesn’t Need More Proof. It Needs More Feeling.
Beauty Doesn’t Need More Proof. It Needs More Feeling.
What’s in Their Cart: Emerging Consumer Archetypes Across Beauty & Wellness
What’s in Their Cart: Emerging Consumer Archetypes Across Beauty & Wellness
What’s in Their Cart: Emerging Consumer Archetypes Across Beauty & Wellness
Why “More Human” Misses the Point
After the Panic The creative industry is now entering its third year of AI pearl-clutching.…
Nathan HendricksMarch 6, 2026
Microdosing Health: Emerging Wellness Trends in Food + Beverage
You see it, I see it, we all see it: this is the time of…
Emily FlanneryFebruary 19, 2026
Navigating The Next Wave of GLP-1 Adoption
As GLP-1 adoption accelerates, learn how shifting perceptions of appetite and eating are reshaping food…
LPKFebruary 5, 2026
Packaging Design That Doesn’t Lose the Plot
The strongest brands aren’t choosing between creativity and consistency. They deliver both. As the pace…
Rebecca WilliamsDecember 11, 2025
The Limits of Brand
When growth slows or customers slip away, many executives reach for a familiar fix: refresh…
Caroline DunnOctober 22, 2025
The Future of CPG
This session explores the future outlook for CPG with a food and beverage focus, while…
LPKSeptember 26, 2025
Beyond Bold: Why Emotional Equity Drives Successful Brand Refreshes
The consumer-packaged goods (CPG) landscape has never been more crowded. Walk down any aisle or…
Carina SandovalSeptember 18, 2025
5 Rules for Building a Cult-Worthy Beverage Brand
Beverage brands today sit at the intersection of shifting consumer values, cultural fragmentation and accelerated…
Emily FlannerySeptember 16, 2025
